The London Borough of Tower Hamlets will now consider plans put together in partnership with FirethornTrust.

The proposals include a 400 bedroom hotel and 279 serviced apartments which will create 300 construction jobs during the building phase.

Jonathan Manns, Head of Planning & Development at Rockwell said: “We are extremely proud of our proposals, which will maximise employment and training opportunities whilst significantly enhancing South Quay and the surrounding area.

“Rockwell is committed to the redevelopment of Quay House and we are excited to transform the currently vacant building into a landmark mixed-use development.

“This application follows extensive engagement with the local community and, drawing on inspiration from New York’s “highline”, the proposed public realm responds directly to the feedback we received from our consultation events.”

The £400m redevelopment plan will see up to 700 mixed-tenure homes built at Juniper Crescent and Gilbeys Yard estates next to the Camden Goods Yard site.

These two estates are separated by a large Morrisons supermarket, which is to be demolished to make way for a separate 600-home mixed-use scheme being jointly developed by house builder Barratt and the supermarket chain.

Countryside will jointly plan, design, fund and deliver the regeneration of both estates, subject to a positive resident ballot, over an eight-year programme.

A resident steering group has been part of the procurement team to select the joint venture partner following a vote to redevelop the site fully.

Residents will continue to be consulted prior to a final ballot in March 2020 to decide on the future of their estates.

Sketch of Juniper Crescent rebuild plan

Andy Fancy, managing director, Partnerships South (North and South), Countryside, said: “We are thrilled to be partnering with One Housing on this landmark mixed-use regeneration scheme in the heart of Camden.

“We are looking to deliver more than three times as many high-quality homes including affordable homes as well as ensuring that local residents benefit from attractive public open spaces and crucial local amenities – all vital in creating sustainable communities.”

Gilbeys Yard redevelopment plan

Under the plan residents living on the estates would be temporarily moved elsewhere while the building work took place, before returning to a brand new property on Juniper Crescent and Gilbeys Yard once they had been built.

Work on the estate rebuild should begin on the ground some time in 2020.

Intu has plans for up to six residential blocks, replacing a House of Fraser store and car parking space.

Located at the south end of the centre, this new development would bring a mix of over 1,000 homes to rent, catering for individuals, couples and families alike.

It will seek a joint venture partner to deliver the planned expansion.

Martin Breeden, development director at intu, said: “Our aim is to create something very special, that will sit alongside an established and thriving destination where we have already invested £72m in a fantastic new leisure development.

“Our long-term vision is to create a vibrant new community right on the doorstep of one of the UK’s best retail and leisure destinations.”

Development proposals and full public consultation will then follow in the coming months.

Intu revealed the fresh development strategy at the start of 2019 after suffering a tough year in the teeth of a deteriorating retail sector and booking a loss of more than £1.1bn due to downward property revaluations.

By intensifying development at existing sites, intu estimates potential for 5,000 flats and 600 hotel rooms.

Its six major out-of-town centres comprise 760 acres of land, of which less than 40% has buildings, multistorey car parks or distribution roads upon it, leaving 470 acres of surface car parks and other potentially developable land.